“INTENTIONALLY ___________.” was created in 2014 in Los Angeles, and can currently be shopped globally on the shelves and sites of top retailers, tastemakers, and prime market influencers. Founded by Creative Director, Ty McBride, as his first solo branded project, IB sets out with clear intentions: “To create the pieces that help you fill “____________s” in your personal style mantra.”
Manufacturing is split between partner factories in the South of Spain and in the Guangdong Province of China. The team from “Intentionally _______.” seeks to create hyper wearable footwear, which fit into a myriad of personal style spectrums, while delivering value and commanding just enough attention. With nods to the minimal, vintage inspirations, and touches of visual irony, the brand has garnered a cult following after five impactful years in the market.
With its newest outpost in Hudson NY, the indie brand continues to evolve with each season. In 2016 IB launched a small apparel collection and later that year launched its now infamous hat collection. While continuing to grow and push the market the brand stays true to its DNA and fans, working hard to create show-stopping items you just can’t live without.